Learn about Kyla and her social media tips
Originally from Indonesia, Kyla Christie Hambali a data-driven marketer with a focus in social media. Having experience as a social media consultant and manager, she has worked with companies to shine through social channels and build out campaigns and strategies. Having graduated from Babson College in 2022, she is now living in Chicago, IL.
Kyla is incredibly passionate about using storytelling to help communities. She is the founder of a youth theatre company, New Art Collective, and a non-profit aimed to rebuild communities in Indonesia hit by natural disasters, Sing to Build. She comes from a performing arts background and her love for singing and performance translated to a passion for telling impactful brand stories on a different type of stage. At Kempe, she hopes to take those same storytelling principles to advocate for a cause she is excited about. In her free time, Kyla loves to cook traditional Indonesian recipes. She is currently studying Mandarin Chinese and going to as many musicals as possible.
Kyla will lead all social media strategy and content for The Kempe Foundation, along with focusing on marketing and constituent engagement.
Kyla shares who inspires her online and how others can increase their social media following.
What are some of social media influencers, pages and businesses you follow?
Updates: @socialmedia2day and @mattnavarra on Twitter
Tips: @shinewithnatasha on Instagram
Creative Inspiration: @ogilvy on Instagram
Lifestyle/Influencer/Content Samples: @valerialipovetsky, @lillehoang, and @thekoreanvegan on IG and TikTok
Dogs, just dogs: @mayathecloud, @crumpetandbutter, and @good.dood.murphy all on Instagram
Cooking and Recipes: @tiffy.cooks, @doobydobap, and @foodwithsoy on TikTok and Instagram
Can you provide your top tips for businesses or individuals seeking to increase their social media imprint?
* Show up and show up often. Quality can come later, what is important on social is consistency. It doesn’t have to have graphics, just focus on posting once a day and then up the ante from there.
* Value, value, value, then sell. Focus on providing value to your followers (tips, entertainment, curated content), then sell to them. 90% of people are on social media to feel and be entertained, not sold to.
* Look at the data. Once you’ve gathered some content and have a few followers, look at what the analytics are telling you.
Describe to us how you see the future in social media changing in upcoming years?
With the rise of TikTok and short-form video, I believe attention spans will get lower and lower. This means that shorter, to-the-point content will do better on social media. Along with this, posts and videos will have to be interactive. People respond better to videos that end with questions or gamified graphics.
Another trend I see popping up is authenticity on social media. Long gone are the days of unattainable lives and images, instead, influencers who mini vlog about being late to work are on the rise. New social platforms (e.g. BeReal) have started entering the market, proving further that it is not hard to get a social media presence. Simply be yourself and be authentic.
Reach out to Kyla to say hello or follow her on Instagram.
Email: hambali.kyla@kempe.org
Instagram: kyla.christie