What is a fundraising page?
Think of Colorado Gives Day fundraising pages as creating your own personal page for friends and family to donate to an organization of your choice. If you choose, you can build one that funnels directly to the Kempe Foundation. Here are some tips to make your fundraising page stand out.
Tip 1: Make it personal
The fundraising page builder gives you many chances to tell your friends, family, and network why the Kempe Foundation and our mission is important to you. Do you have a child yourself? Know someone who has had a lived experience? Know people in your community who have families and children? Let your network know why this is meaningful to you.
You can do this through the video section and story section of the fundraising page.
Tip 2: Make the description stand out
The description of your fundraising page is required in order for you to publish. Having a well-written, compelling and heartfelt story is vital to running a successful fundraising campaign. ColoradoGives.org has a user-friendly in-line editor that allows you to add photos, videos, links and more. You can make your fundraising page more engaging by jazzing up the formatting in your story with just a few clicks.
But what makes a good story? Consider this:
- People donate based on feelings. So your story should inspire those reading to feel something, thereby inspiring them to act.
- A good story makes a large issue feel personal, and that’s a key part of successful nonprofit fundraising.
- Laser-focused. It can be tempting to write a novel about the great work of your nonprofit, but in order to resonate with supporters you have to be sure that you don’t lose them.
- Easy-to-read. People have short attention spans, so a good story should be easy for the average person to read and understand.
Tip 3: Take advantage of your interactions
Think about where you interact with your network the most. Family group chats, work outings, brunch, and even fantasy football! Use these moments to talk about Kempe and why you’re passionate about children and families. It is a great time to spread the word about your fundraising page and the organization.
Tip 4: Use social media
Another great way to spread the love is on social media. You can tag @kempefoundation and we will repost your fundraising page on our social media pages!
Overall, be genuine
Your passion to help children and families will always shine through if you are genuine about your interactions and page-building. So don’t worry too much, getting the word out there for the Kempe Foundation is already a big help!
Get started on your Colorado Gives Day journey at www.coloradogives.org/kempe
You can also contact us to help you set up your fundraising page at kempe.org/contact